EMLyon里昂商学院

MSc. in Luxury Management & Marketing

里昂高商

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AACSB认证

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大学校认证

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

 

项目名称

项目时长

项目文凭

授课语言

授课地点

项目学费

学历要求

笔试要求

语言要求

项目网站

MSc. in Luxury Management & Marketing 奢侈品管理和营销硕士

授课1年 + 半年实习

硕士 / 学校文凭 / 中国教育部认可

巴黎 / 伦敦或纽约 / 上海

29,000欧元/年

法国以外国家获得的学士学位(大四在读生可以申请)

GMAT

IELTS / TOEFL / TOEIC

链接

EMLYON商学院视频

项目概况

里昂高商的奢侈品管理和营销硕士是一个非常全面而且具有国际化特色的项目。项目的第一阶段(9月至12月)在学校的巴黎校区,教授管理学基础课程以及奢侈品专业相关课程。巴黎是法国乃至世界的时尚中心,也是众多奢侈品牌的聚集地,优秀的地理位置吸引了很多奢侈品行业的高级经理人为学生授课。项目的第二阶段学生可以选择赴项目的合作伙伴位于伦敦的London College of Fashion,或者位于纽约的Parsons School of Design学习更加深入的关于设计以及奢侈品和时尚产业的信息。项目的第三阶段在奢侈品行业发展最快的城市上海,学校在上海和很多奢侈品企业有合作关系。企业派遣资深管理人参与到教学中,也为学生提供了很多在知名奢侈品企业实习的机会。

The MSc in Luxury Management & Marketing Marketing is a 16-month programme delivered by emlyon business school in partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-campus and multi-country experience by studying in Paris, London or New York and Shanghai.

You’ll acquire the basics of management, dicover how to apply specialist management knowledge to the luxury industry, focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City) and master fundamental skills that you will transpose to the luxury dimension of your choice. You will also experience the differences in international business cultures. Furthermore you will gain tangible work experience through the internship and business projects that are an inherent part of the curriculum. If you want to build a successful career in the highly competitive, highly international luxury industry, then this programme offers you all that you need.

Throughout the year, various company visits and seminars are organised, but the contact with the business community does not stop there. You will be invited to participate in different Careers Days, where companies come to the campus to recruit future managers and high-quality interns.

项目特色

  • Studying in Paris, London/New York and Shanghai, 3 key locations for the luxury industry
  • Learning from a faculty of renowned experts in one of Europe’s leading business schools
  • Focusing on the Fashion and Lifestyle Industry and learn key skills that you will apply in the luxury industry that suits your career ambitions
  • Making the most of a full range of careers services to help you manage your career
  • Gaining access to a select network of companies in the luxury industry

实习和就业

项目课程

9月 - 2月 / 巴黎
Fundamentals of Management 管理学基础课程
Basics of macro-economics for managers 宏观经济学基础
Introduction to cost accounting 成本会计导论
Introduction to financial accounting 财务会计导论
Marketing intelligence 营销情报
International contracts in a global economy 全球经济下的国际合同
New venture creation basics & project 新企业的创立
Introduction to HRM & cross cultural team management 人力资源管理和跨文化团队管理导论
Luxury specialisation courses 奢侈品专业课程
Law of industrial property 知识产权法律
History of luxury & haute couture 奢侈品和高级成衣历史
Socialogical dimension of luxury 奢侈品的社会学范畴
Legal issues on luxury products distribution 奢侈品分销的法律问题
Digital marketing for luxury 奢侈品的数字营销
Semiotics & communications 符号学和传播沟通
Strategic sourcing & supply chain management 战略采购和供应链管理
2月 - 3月 / 伦敦 / Specific specialisation courses at London College of Fashion 专业课程
Visual merchandising for fashion 时尚产品的视觉展示营销
Theoretical & contemporary fashion studies 现代时尚研究理论
Start your own fashion label 创立自己的时尚品牌
Fashion product development 市场产品拓展
1月 - 3月 / 纽约 / Specific specialisation courses at Parsons School of Design专业课程
Theorizing Luxury 奢侈品理论
New design firms 新设计企业
Sustainable business models 可持续商业模式
... 等等
4月 - 7月 / 上海 / Asian Business Environment 亚洲奢侈品商业环境
Luxury business in Asia 亚洲奢侈品商业
Luxury consumer behavior 奢侈品的消费者行为
Luxury retail & service operations 奢侈品零售和服务
Luxury brand management 奢侈品牌管理
In company project 企业咨询项目
Asian business environment 亚洲商务环境
7月-12月 实习