格勒诺布尔商学院

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

项目介绍

This unique program brings together the expertise of two leading Business Schools: Grenoble Ecole de Management for Innovation, Technology and Entrepreneurship andHong Kong Baptist University, School of Business for Global Marketing.

Students will have the advantage of earning a joint award degree from two triple accredited institutions.

Its objective is to provide a multidisciplinary learning approach to Entrepreneurship and Marketing. The program encourages students to think both creatively and globally whilst developing professional and personal skills in these highly sought-after fields of expertise.

• Provide students with entrepreneurial knowledge and skills for handling complex, dynamic and global business issues encountered by an organization.
• Develop students' understanding of marketing theories and practices to enable them to build and critically evaluate strategies that meet the business challenges of globalisation.
• Develop students' innovative thinking to address issues and problems arising in an organization and in the social environment.
• Provide students with a unique international learning opportunity to experience high quality education delivered by two research-led Business Schools across Europe and Asia, where they will interact with faculty and students from different cultures.

项目特色

• Receive Venture Capital Funding to found your own company
• At the end of the program you will have the chance to pitch your business idea to Angel Investors
• Experience entrepreneurship in two continents. First semester in Grenoble, the Silicon Valley of France, and the second semester in Hong Kong, a door to Asian markets and culture
• Study a pioneering master’s program and earn a unique joint award degree in Entrepreneurship and Global Marketing
• Gain the entrepreneurial knowledge, mindset and tools to evaluate and drive business opportunities

课程详细