项目介绍
The aim of the MSc Innovation, Strategy and Entrepreneurship's master degree is to provide a framework and a toolkit for future managers and entrepreneurs to identify, assess and manage business opportunities in either their own companies or in existing organizations. Furthermore, it helps and steers them in the start up creation process. The program reflects the realities of the global environment and provides general management courses together with highly specialized modules in the areas of Innovation, Strategy and Entrepreneurship.
International Residency Trip to USA
In 2018 we would like to offer our MSc Innovation, Strategy and Entrepreneurship students the chance to take part in a experiential residency trip to the USA. Like last year, the trip, led by the Program Director, will be a unique immersion in the heart of the world’s most innovative and entrepreneurial environment: the Silicon Valley.
Highlights of the stay:
- How the Silicon Valley ecosystem works
- Visit Californian companies to learn about their business development strategy
- Find out best practices from successful international companies and start-ups
- Observe how it differs from the way business is done elsewhere
- Discover the mindset of the entrepreneur, meet and interact with local professionals
- Innovation within the high-tech entrepreneurial US environment
- What aspects are transferable or applicable to your business
- This international residency is planned for March/April 2018 and it is included in the tuition fees.
项目特色
- Acquire the skills to manage projects across national and cultural boundaries
- Develop an entrepreneurial and intrapreneurial spirit
- Assess the economic and market potential of innovations, ensuring corporate success
- Gain the ability to evaluate the strategic role of mergers, acquisitions and strategic alliances
- Develop skills to meet the social, ethical, legal and financial constraints in new ventures
- Earn your degree from a triple-accredited institution
- Discover and try out the whole process of a start-up creation
课程详细
| General Management & Corporate Environment |
| Accounting |
会计学 |
| Corporate Finance |
企业财务 |
| Insight into Digital |
洞悉数字商业 |
| Intercultural Management |
跨文化管理 |
| International Negotiations |
国际谈判 |
| Leadership, Teambuilding & Managerial Creativity |
领导力，团队构建和管理创新 |
| Legal Environment of International Business |
国际商务的法律环境 |
| Managerial Economics |
管理经济 |
| Project Management |
项目管理 |
| Digital Analytics |
数字分析 |
| Research Methods for Managers |
管理人员的研究方法 |
| Innovation Management 创新管理 |
| Introduction to Innovation |
创新导论 |
| Creativity & Innovation |
创新和创意 |
| Innovation & Design Thinking |
创新和设计思维 |
| Marketing High Tech & Innovation |
高科技和创新营销 |
| Strategy 战略 |
| Strategic Management |
战略管理 |
| Harvard Course: Microeconomics of Competitiveness |
哈佛课：竞争的微观经济 |
| Mergers, Acquisitions & Restructuring |
合并，收购和重组 |
| Strategic Marketing & Marketing Planning |
战略营销和营销计划 |
| Entrepreneurship 创业 |
| Introduction to Entrepreneurship |
创业导论 |
| New Venture Business Planning |
新企业的商业计划 |
| Entrepreneurship & Business Opportunties |
创业和商业机会 |
| Small & Family Business |
小和家族商业 |
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