格勒诺布尔商学院

MSc in Fashion, Design and Luxury Management

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

 

项目名称

项目时长

入学时间

项目文凭

授课语言

授课地点

项目学费

学历要求

笔试要求

语言要求

项目网站

时尚,设计和奢侈品管理

授课1年 + 1年实习和项目

9月

硕士 / 学校文凭 / 中国教育部认可

格勒诺布尔 / 巴黎 / 伦敦

23,450欧元/年

法国以外国家获得的学士学位(大四在读生可以申请)

IELTS 6.5(单项不小于6.0)

链接

项目介绍

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies, as for example:

  • Principles of luxury and Management of Luxury brands
  • Luxury Sectorial Analysis
  • Technology and Innovation in the Fashion and Design Business
  • Fundamentals of Fashion and Design
  • Sustainable Luxury and Design
  • Digital Marketing in Fashion, Design and Luxury Industries

课程详细

Semester 1 第一学期
Marketing 市场营销
Branding & brand equity management 品牌和品牌资产管理
Strategic managment 战略管理
Accounting 会计学
Corporate finance 企业金融
Intercultural management 跨文化管理
Talent Management 能力管理
International trade, design & luxury management 国际贸易,设计和奢侈品管理
Fundamentals of fashion & design 时尚和设计基础
Legal context of the design & fashion industry 设计和时尚产业的法律背景
Semester 2 第二学期
Princples of luxury & managment of luxury brands 奢侈品和奢侈品牌管理原理
Integrated communications strategies 整合传播战略
Production,operations, purchasing & SCM in fashion 时尚产业的生产,运营,采购和供应链管理
Customer management & customer intelligence 客户管理和客户情报
Technology & innovation in fashion & design business 时尚和设计商业中的科技和创新
Industrial design 工业设计
Retail management 零售管理
Sustainable luxury & design 可持续营销和设计
Specialized field research project 专业实地研究计划
Digital marketing in fashion, design & luxury industries 时尚,设计和奢侈品行业的数字营销
Luxury sectorial analysis
--- Food, wine & hospitality
--- Boats, cars & motorbikes
--- Jewelry & watches
--- Perfumes & eyewear
--- Accessories & leather goods
奢侈品行业分析
---食品,葡萄酒和酒店
---船,车和摩托车
---珠宝和手表
---香水和眼妆
---附件和皮具产品