项目介绍
The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.
The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.
Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.
Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.
Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies, as for example:
- Principles of luxury and Management of Luxury brands
- Luxury Sectorial Analysis
- Technology and Innovation in the Fashion and Design Business
- Fundamentals of Fashion and Design
- Sustainable Luxury and Design
- Digital Marketing in Fashion, Design and Luxury Industries
项目特色
- Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries
- Benefit from teaching staff with extensive scientific and professional industry experience
- Enjoy study trips with visits to companies and industry-specific fairs and events
- Study in a multicultural and creative learning environment
- Understand the creation of value in the fashion, design and luxury industries
课程详细
| Introduction Session 基础课程 |
| Marketing |
市场营销 |
| Branding & brand equity management |
品牌和品牌资产管理 |
| Strategic managment |
战略管理 |
| Accounting |
会计学 |
| Corporate finance |
企业金融 |
| Intercultural management |
跨文化管理 |
| Talent Management |
能力管理 |
| International Trade |
国际贸易 |
| Research Techniques & Final Project |
研究方法和毕业项目 |
| Fashion, Design & Luxury Management 时尚，设计和奢侈品管理 |
| Fundamentals of fashion & design |
时尚和设计基础 |
| Legal context of the design & fashion industry |
设计和时尚产业的法律背景 |
| Integrated communications strategies |
整合传播战略 |
| Production,operations, purchasing & SCM in fashion |
时尚产业的生产，运营，采购和供应链管理 |
| Customer management & customer intelligence |
客户管理和客户情报 |
| Technology & innovation in fashion & design business |
时尚和设计商业中的科技和创新 |
| Industrial design |
工业设计 |
| Retail management |
零售管理 |
| Sustainable luxury & design |
可持续营销和设计 |
| Specialized field research project |
专业实地研究计划 |
| Digital marketing in fashion, design & luxury industries |
时尚，设计和奢侈品行业的数字营销 |
Luxury sectorial analysis
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Food, wine & hospitality
---
Boats, cars & motorbikes
---
Jewelry & watches
---
Perfumes & eyewear
---
Accessories & leather goods |
奢侈品行业分析
---食品，葡萄酒和酒店
---船，车和摩托车
---珠宝和手表
---香水和眼妆
---附件和皮具产品 |
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