格勒诺布尔商学院

MSc in Marketing

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

 

项目名称

项目时长

入学时间

项目文凭

授课语言

授课地点

项目学费

学历要求

笔试要求

语言要求

项目网站

市场营销硕士

授课1年 + 1年实习和项目

秋季

硕士 / 学校文凭 / 中国教育部认可

格勒诺布尔 / 伦敦

19,450欧元/年

法国以外国家获得的学士学位(大四在读生可以申请)

IELTS 6.5(单项不小于6.0)

链接

项目介绍

The MSc Marketing Management program is delivered in Grenoble and London.

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

This program is designed around core competencies you will need in developing a successful career in marketing: it covers 4 major areas: digital, strategic, marketing and core business skills in 19 courses. Specific areas such as research, consumer behavior and customer relationship management are also covered.

Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

项目特色

  • Acquire the ability to make sound operational marketing decisions at a managerial level
  • Gain the skills and knowledge needed to support marketing activity in an international environment.
  • Learn from experienced marketing professionals and academic experts alike.
  • Network with top companies to explore new career opportunities
  • Earn your degree from a triple-accredited institution - AMBA, AACSB, EQUIS-accredited School
  • Our graduates are sought after by leading organizations for internships and permanent positions.

课程详细

Semester 1 第一学期
Digital Marketing 1: Insight into Digital Landscape 数字营销1:了解数字世界
Intercultural Management 跨文化管理
Qualitative & Quantitative Marketing Research 定性和定量市场调查
Strategic Marketing & Marketing Planning 战略营销和营销计划
Basics in Accounting 会计学基础
Corporate Finance 企业金融
International Negotiations 国际谈判
Digital Marketing 2: IMC Strategy & Digital 数字营销:整合营销传播战略和数字营销
Market Psychology & Consumer Behavior 营销心理学和消费者行为
Semester 2 第二学期
Digital Marketing 3: Digital Analytics 数字营销 3:数字分析
Brand Management & Product Development 品牌管理和产品拓展
Managing Marketing 营销管理
Innovation through Design 由设计产生的创新
Marketing Metrics & Pricing Policy 营销矩阵和定价策略
Customer Relationship Management 客户关系管理
Integrative Case Study 整合案例分析
Project Management 项目管理
Digital Marketing 4: Content Marketing 数字营销 4:内容营销
Research Methods for Managers 研究方法