格勒诺布尔商学院

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

项目介绍

This program is designed around core competencies you will need in developing a successful career in marketing; it covers 4 major areas: digital marketing, strategic management, marketing management and core business skills in 18 courses. Specific areas such as research, consumer behavior, and customer relationship management are also covered.

Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

项目特色

• Acquire the ability to make sound operational marketing decisions at a managerial level
• Gain the skills and knowledge needed to support marketing activity in an international environment.
• Learn from experienced marketing professionals and academic experts alike.
• Network with top companies to explore new career opportunities
• Earn your degree from a triple-accredited institution - AMBA, AACSB, EQUIS-accredited School

课程详细