HEC商学院

MSc. in Marketing

HEC高商

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

 

项目名称

项目时长

项目文凭

授课语言

授课地点

项目学费

学历要求

笔试要求

语言要求

项目网站

市场营销硕士

授课1年 + 半年实习

硕士 / 学校文凭 / 中国教育部认可

英

巴黎（周边）

22,900欧元

法国以外国家获得的学士学位（大四在读生可以申请）- 985或211财经类

GMAT

IELTS

链接

项目介绍

The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. The perfect fit program for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world.

Today, HEC Paris’ expertise in marketing benefits all sectors, both in France and on a global scale, from the most traditional one to the most modern one, including for instance the digital and entrepreneurship area (cf. the Digital Entrepreneurship certificate and chair).

The objective of the program is to equip students with the necessary knowledge and techniques as well as a strategic mindset that will enable them to successfully solve a broad set of marketing problems. With that objective in mind, the Marketing faculty is composed both of academics who publish top-notch research and of recognized professionals who bring with them a wealth of real-world cases.

Participants will be given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, internships and career fairs organized on campus. They will also be given the chance to put their newly acquired knowledge into practice through business cases with well-known companies, offering them an invaluable opportunity to enrich their skills.

  • 9月 - 12月：核心和选修课程
  • 4月 - 6月：学生可以选择一个CERTIFICATE来更好的了解一个行业的市场营销，对于已经有一个硕士学位的学生，可以在4月份课程上完之后直接写论文和实习
  • 6月 - 10月：实习和论文

课程详细

CORE COURSES ELECTIVES
  • B to B
  • Business Plan
  • Consumer Behavior
  • Consumer Intelligence
  • Corporate Social Responsibility and Marketing
  • Cultural Awareness
  • Customer Relationship Management / Big Data
  • Digital Marketing
  • Managing a Career in International Marketing and Sales
  • Managing Innovation for Growth
  • Marketing Fundamentals
  • Marketing Strategy Reinvented
  • Marketing through Social Media
  • Pimp your Slides
  • Pricing Strategy
  • Retail Marketing and Distribution
  • Sales Force Management
  • Strategic Brand Management
  • Strategic Marketing Simulation
  • Data Analytics
  • Digital Communication
  • Health Marketing
  • Insight Tracking
  • Luxury Strategies
  • Managing a Parisian Fashion Brand
  • Neuroscience and Marketing
  • NPISIM (New Product Introduction Simulation)
  • Services Marketing
  • Conseil en vente et marketing
  • La pub est morte. Vive la pub !

CERTIFICATE

Sponsored by a company, Certificates are a set of interdisciplinary courses corresponding to approximately 100 contact hours as well as business projects and other types of field work related to a given sector. Each student selected (in the 1st semester) for a certificate will be awarded an additional HEC certificate if he/she validates all the requirements of the course.