INSEEC商学院

MSc Wine Marketing & Management

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申请费：100欧元

联系方式

赵越申老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

 

项目名称

项目时长

项目文凭

授课语言

授课地点

项目学费

学历要求

笔试要求

语言要求

项目网站

葡萄酒管理硕士

授课1年 + 实习半年

硕士 / 学校文凭 / 中国教育部认可

占位

巴黎 / 波尔多

11,950欧元/年

法国以外国家获得的学士学位（大四在读生可以申请）

无

IELTS 5.5-6.0

链接

Program Presentation

This MSc welcomes both students from diverse backgrounds (university or management school graduates) and professionals from the wine industry. This program has a strong international orientation, as France is the leading producer, consumer and exporter of wine.

The objective of this program is to equip our students with business and technical skills in order to work as highly qualified executives in the wine sector. Firmly based in professional world, the MSc will enable the students to master the necessary management methods and tools.

The following are the types of positions that our graduates will be trained for: regional export manager, product manager, purchasing manager, marketing manager, communication manager, manager of a wine firm...

课程详细

Core Courses
International Marketing 国际商务
Management and Company Strategy 管理和企业战略
Consumer Behavior 消费者行为
Marketing Studies and Research 市场调查和研究
Launching and Managing New Products 推出和管理新产品
Merchandising 采购
Distribution Policy 分销政策
International Advertising 国际广告
Financial Management 金融管理
Specialized Courses
International Wine Economy 国际葡萄酒经济
Legislation Affecting Wine and Spirits Industry 影响葡萄酒和烈酒行业法律
International Strategy of the Brands in Wine Sector 葡萄酒行业的国际品牌战略
Packaging Design 包装设计
Development of Foreign Markets 国外市场拓展
Logistics and Purchasing 物流和采购
International Negotiation 国际谈判
Oenology 酿酒
Wine Tasting 品酒
Professional Workshops 职业培训

文凭样本