International MBA in Luxury Business
申请材料
个人简历（CV）
申请信（PS）
申请表
2份推荐信（非必须）
大学成绩单
大学在读证明/学位证书
雅思/托福成绩单
护照首页扫描件
电子版报名照
申请费：0欧元
|
|
|
项目名称
项目时长
项目文凭
授课语言
授课地点
项目学费
学历要求
笔试要求
语言要求
项目网站
|
奢侈品商务国际MBA
授课1年 + 实习半年
硕士 / 学校文凭 / 中国教育部认可
 占位
巴黎
12,900欧元/年
法国以外国家获得的学士学位 + 3年以上工作经验
无
IELTS 6.5 / TOELF 80 英语面试
链接 |
|
项目介绍
法国唯一一个与知名设计学院合作的奢管项目
The International Master in Luxury Business is a one-year program aiming at training highly operational managers from all over the world for the demanding international luxury through the combination of outstanding academic and professional learning modules.
For the first time, ISC PARIS – School of Management and MOD’ART International – School of Fashion have joined faculty and lecturers who are highly qualified in the realm of luxury and fashion to provide students with outstanding training in luxury management.
Starting January 2012, the International Master in Luxury Business provides students with both strong academic and professional knowledge of the luxury industry. Students will first be trained in the international luxury industry and in luxury brand management. They will then specialize in Luxury Fashion business.
The program revolves around three intertwined learning dimensions, each focusing on specific skills and competencies luxury managers need to acquire to readily succeed in the highly demanding luxury business: critical thinking, pragmatism and creativity.
2次入学： 春季/秋季
课程详细
| Part 1 |
第一部分 |
| Consumer research |
消费者调查 |
| Qualitative research in luxury |
奢侈品行业的定性分析 |
| Market research methods |
市场营销调查方法 |
| Consumer knowledge |
消费者认知 |
| History of Parisian fashion & luxury |
巴黎时尚和奢侈品历史 |
| Luxury & fashion culture in Paris |
巴黎奢侈品和时尚文化 |
| Understanding the psychological aspects of luxury goods |
了解奢侈品的心理因素 |
| Competition knowledge & market intelligence |
竞争知识和市场信息 |
| The luxury industry |
奢侈品行业 |
| Trend analysis in luxury & fashion |
奢侈品和时尚潮流分析 |
| Value perception & identifying opportunities |
价值分析和机会鉴定 |
| Strategic analysis |
战略分析 |
| Part 2 |
第二部分 |
| Strategic luxury brand management |
战略奢侈品品牌管理 |
| Luxury marketing |
奢侈品营销 |
| Strategic marketing |
战略营销 |
| Luxury brand management |
奢侈品牌管理 |
| Luxury brand law |
奢侈品牌法律 |
| Measuring luxury marketing performance |
衡量奢侈品市场绩效 |
| Operational luxury brand management |
运营奢侈品牌管理 |
| Luxury issues in supply chain management |
供应链管理中的奢侈品问题 |
| Sourcing & production in luxury & fashion |
奢侈品和时尚行业的采购和生产 |
| Entrepreneurship & business planning in luxury |
奢侈品行业的创业和商业计划 |
| Luxury distribution |
奢侈品分销 |
| Luxury digital business |
奢侈品电子商务 |
| Luxury communication challenges in digital era |
电子时代中的奢侈品传播挑战 |
| Part 3 |
第三部分 |
| Accessories, fragances, jewelry, watches |
配饰，香水，珠宝，手表 |
| The essences of luxury and luxury brands |
奢侈品和奢侈品牌精髓 |
| Writing for luxury and fashion press |
撰写奢侈品和时尚杂志文章 |
| Part 4 |
第四部分 |
| French lessons |
法语 |
| Topic selection & method workshop |
论题和方法 |
| Jobs in luxury & fashion |
奢侈品和时尚行业工作 |
文凭样本
|