Kedge凯致商学院
MSc in Digital Marketing & Sales
联系方式 赵老师
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项目介绍 The MSc in Digital Marketing & Sales prepares professionals who will progress in a digital ecosystem where the functions require an excellent capacity for adaptation. The instructive approach of the MSc, which includes an e-business component, combines strategy, technique, design, digital marketing and e-commerce performance. A programme connected to the innovations and demands of the market which is lacking skilled professionals. With digital, new professions and new practices have appeared, creating a real need for training. In an environment in which the skills change fast and the disciplines are becoming increasingly specialized, companies need to be more agile than ever before. The objective of the MSc in Digital Marketing & Sales of KEDGE: to train versatile digital experts capable of participating in the company’s digital strategy, but also on the operational aspects with a cross-cutting approach of web marketing skills. This programme also prepares the future managers to anticipate consumer trends and new channels to get the most out of the trade and non-trade activities that a company may develop online. 为了应对互联网对市场营销和销售越来越大的影响以及大数据分析可以给企业带来的精准营销的工具，学校开设了这个专业。项目和企业紧密合作，Oxatis, Aix-Marseille French Tech, Kaporal and Dentsu, Digitick, The Wagon, Digital Virgo等企业都是项目的合作伙伴，帮助学可以学到最实践的理论和技巧。其中Oxatis是欧洲最大的电子商务解决方案提供商。项目的教学分为三个模块：Strategy, Design & Technology和Digital Marketing，还包括可观的实践课程以及一个在企业中进行的咨询项目。 课程详细 NICT Law & IT Security, Business Model & Digital Economy, Digital Management Project, E-commerce Management Activities (Payment, KPI, Analytics, M-Commerce, Cross Chanel, Supply Chain...), CMS E-Commerce & Search Engine Optimisation, UX Design & Web Ergonomics, Graphic Design, Digital Strategy & Content Marketing, Social Media & Influence Marketing (Community Management & SMO), Advertising & SEA, Loyolty & Data Analytics, Adwords Certification, Soft skills training, Study Trip, Conferences and Seminars... |
