Kedge凯致商学院
MSc in Wine & Spirits Management
联系方式 赵老师
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项目介绍 "Wine and spirits constitute an ever-changing ecosystem, a fragmented industry, a complex yet fascinating one. To gain an understanding of the product and the marketplace it’s necessary to have solid technical bases, but also to be able to assess the financial, economic, marketing and environmental issues, the trends, the opportunities and the constraints. To meet tomorrow’s challenges, students need to have been given the keys, to be guided, and then to develop a global vision. At the Kedge Wine & Spirits Academy, we rely on an experienced education team which has a fine understanding of the current issues, on our researchers, on our network, our strong relationships with the key players of the trade, in Bordeaux and elsewhere, to pass on knowledge and develop analytical skills. In our specialized Masters programs, we work with some of the most famous figures of the wine and spirits industry, to make sure that pedagogy goes hand in hand with expertise, that our students will be able to accompany the changes of the sector. To shape future wine leaders, we are committed to excellence." 葡萄酒和烈酒管理硕士项目是学校最知名的项目之一。出自于于学校的Wine & Spirits Academy（葡萄酒和烈酒学院，被国际葡萄酒和烈酒行业所认可），项目有着经验丰富的教学和研究团队以及庞大的企业网络。所有的课程都注重国际环境下葡萄酒和烈酒的贸易，注重培养学生在这个行业中营销、销售、传播、咨询以及采购等方面的能力。毕业之后学生可以从事：葡萄酒和烈酒的贸易、线上和线下葡萄酒的营销和销售、进出口、葡萄酒和烈酒以及餐饮媒体、酒店、葡萄酒旅游等相关的工作。
课程详细 Wine Economics & Wine & Spirits Markets; Wine & Spirits Marketing; Managing & Negociating with Distributors; Export Strategy; Financial Analysis; Supply Chain & Operations Management; Strategic Management; Entrepreneurship; Wine & Spirits Law; Knowledge of Wine & Spirits... |
