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项目介绍
The MSc in Wine & Spirits Management is delivered by the Wine & Spirits Academy at KEDGE BS. Created in 2011, the Wine & Spirits Academy is KEDGE BS Centre of Excellence in Wine and Spirits. It is recognized by French and international professionals of the wine and spirits sector. Its activities are structured in 5 poles:
- Education: coordination and development of wine and spirits teaching programmes
- Academic Network: development of cooperation agreements with international universities serving wine region development in the world
- Business Relations: development of business relationships with wine and spirits companies, dedicated institutions, and KEDGE BS global alumni network.
- Intelligence: provider of information and decision –support tools for the industry.
- Events: organizer of wine and spirits operations to accelerate business development.
项目特色
这个项目是今年新开始的项目，赵老师还在和学校沟通以求获得更新跟全面的信息。
课程详细
| WS Strategic Marketing |
葡萄酒和烈酒的战略营销 |
| Main Trends in WS Marketing |
葡萄酒和烈酒营销的主要潮流 |
| Negotiation & Sales Techniques |
谈判和销售技巧 |
| Corporate Finance |
企业金融 |
| International Law |
国际法律 |
| WS Economics |
葡萄酒和烈酒经济 |
| HR Management |
人力资源管理 |
| Distribution, Supply Chain & Operations Management |
分销，供应链和运营管理 |
| Strategic Management |
战略管理 |
| Entrepreneurship |
创业 |
| Knowledge of Wine & Spirits |
葡萄酒和烈酒的知识 |
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