NEOMA 诺欧商学院

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151

项目介绍

这个项目是NEOMA商学院历史最悠久的英语授课市场营销硕士。项目从创立开始就是法国商学院中最有特色的市场营销项目之一。在项目的第一个学期，学生将学习传统的市场营销核心课程，而在第二学期，项目着重与法国企业最擅长的市场营销领域，包括品牌管理、奢侈品营销、文化营销、高科技营销等。项目和知名的服装设计学校ESMOD合作。

The MSc in Marketing French Excellence prepares students for a career in international marketing by:

• Focusing on French centres Excellence as benchmarks for the development of wide-ranging knowledge and understanding of France's outstanding position in international marketing.
• Analysing in detail marketing strategy and tactics in different French industries to develop distinctive applicable techniques.
• Providing managerial and operational skills required to excel in the world of international marketing.
• Studying recent developments in French academic research and practical problem solving to develop the ability to adapt and innovate in real-time.

France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen. The programme uses examples from global industries in which France excels to teach advanced marketing theory and techniques. The curriculum also includes an internship and a final dissertation. It provides a unique challenging experience for students, while maximizing their opportunities for long-term personal and career development.

就业方向

• Marketing manager
• Product manager / assistant
• Brand manager / assistant
• Manager international development
• Communications manager

课程详细

Millenial (Digital) Marketing; Operational Marketing; International Strategic Marketing; Quantitative Tools for Marketing; Consumer Behavior; Brand Management; Marketing Intelligence; Luxury Marketing; Distributive Marketing; High-Tech Marketing; Cultural Marketing; Service Marketing...