NEOMA 诺欧商学院
MSc in Marketing French Excellence
联系方式 赵老师
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项目介绍 诺欧商学院的1年制市场营销硕士是学校最知名，也是法国最有法国特色的市场营销硕士项目。和一般传统的市场营销硕士项目不同，学校把项目分成了2个部分。在第1学期，学生可以学习市场营销的基础知识，而在第二学期学生可以学习有法国特色的市场营销课程比如说《奢侈品营销》，《文化产业营销》，《高科技营销》等。通过这样2个学期的学习，学生不仅可以掌握到最基本的营销知识和技能，还可以为以后进入某个特定的行业就业打好一定的基础。 The M. Sc. in Marketing French Excellence prepares students, from any country, for a career in International Marketing. In an increasingly complex and competitive global environment, graduates from the programme will have acquired the knowledge to make an informed choice, as they enter the professional world of International Marketing, together with the skills and understanding to maximize commercial and personal opportunities throughout their careers. The pursuit of excellence in an aggressively competitive international environment is the common goal and challenge faced by business school graduates around the world. In an increasingly globalised world, the notion of national branding is rapidly gaining importance as a lever to develop and promote commercial, political and cultural differentiation. France occupies a unique position, excelling in cultural diversity, scientific endeavor, hospitality, and business acumen. The programme uses examples from global industries, in which France excels, to teach advanced marketing theory and techniques. The curriculum also includes an internship and a final paper. It provides a unique and challenging experience for students, while maximizing their opportunities for personal and life-long career development. 项目特色
就业方向
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