NEOMA 诺欧商学院
MSc. in Wine & Gastronomy Marketing
联系方式 赵老师
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项目介绍 葡萄酒和餐饮是法国的知名产业。法国，是这两个行业的世界标杆，拥有着成熟和先进的管理经验。NEOMA商学院开设的这个专业是法国唯一个英语授课的葡萄酒和餐饮行业的市场营销硕士。项目兼顾葡萄酒行业以及餐饮行业。通过项目的学习，学生可以进入葡萄酒生产和贸易公司、食品生产和零售企业、食品国际贸易企业、餐厅、酒店等地方就业。项目位于兰斯，是法国知名的葡萄酒产区“香槟”的首府。 Offered in the Champagne area, the MSc Wine & Gastronomy- Marketing Savoir-Faire & Terroir in a Disruptive World is a marketing-driven programme that aims to provide students with a strong food culture background levied with a solid theoretical base, enabling them to be efficient managers in a wide variety of food, wine and beverage related industries. The programme focuses on consumer and firm decision-making relative to food, spices, wine, spirits and other beverages. At the end of the programme, students will be able to understand the complex dynamics of the food industry as well as the cultural, global and structural issues that govern how and why consumers buy these products. 课程举例 Corporate Strategy & Marketing; Cross-cultural Marketing; Food Culture & Sociology; Food Economics, Agribusiness & Sustainability; Food & Drink Consumer Behavior; Geopolitics of Food & Wine; Food & Drink Retailing & Logistics; HR & Team Management; Communication & Brand Management; Statistics for Business; Business Law... |
