雷恩商学院
MSc in Digital Marketing & Communication
联系方式 赵老师
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项目介绍 The MSc in Digital Marketing and Communication program is designed specifically to produce graduates with advanced but tailor-made knowledge in digital marketing and communication tools. This MSc program is suitable for students who have previously studied marketing at their undergraduate level and/or for those who have worked in the field of marketing or with the social/digital media. This program will equip students with the knowledge and understanding of both the traditional theories in marketing strategy as well as their application in the contemporary digital environment. Editorial The increasing growth of new digital media such as social networks, blogs, mobile platforms, etc., has created new opportunities for companies in terms of marketing and communicating their products to a larger audience more effectively at a reduced cost and time. In order to meet these new challenges and to exploit these new opportunities, industries require graduates who have specialized training in digital marketing and communication tools, and thus our MSc program is tailor-made to meet these new industry requirements as well the provide our students with sufficient theoretical knowledge in marketing and communication. 课程详细
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