Skema商学院

MSc Digital Marketing

SKEMA高商

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

 

项目名称

项目时长

项目文凭

授课语言

开学时间

授课地点

项目学费

学历要求

笔试要求

语言要求

项目网站

数字营销硕士

授课1年 + 半年实习

硕士 / 学校文凭 / 中国教育部认可

9月

尼斯

16,000欧元/年

法国以外国家获得的学士学位(大四在读生可以申请)

IELTS 6.5

链接

项目介绍

This MSc produces graduates who are competent, practised and experienced in three key areas the? job market requires: project management, new technologies and web-marketing, and the development of new business ideas.

The MSc achieves this by redefining the role of the student: students take on the role of junior consultants from the beginning of the year. At the start of the year companies come to SKEMA to present projects they would like students of this MSc to manage. They are real life assignments with expected deliverables, budget and deadlines to respect. Students choose the project they would like to work on, and start working immediately.

The programme is structured so that students are presented with relevant web-marketing and project management concepts in class. Students then apply the concepts taught in class to the projects they are working on. All the while, they are guided by the professor-coaches who monitor their work, giving feedback and calling for revisions when needed.

Over recent years students have done projects for companies such as Amadeus, Orange, IBM, Dow AgroSciences, Air Cannes, the Opera of Nice, Nike… Projects included product launches, website creation, web-marketing, events management, re-branding… ?

This MSc leads to the Google Adwords and Google Analytics certifications and to the PMI certifications: CAPM or PMP.

就业方向

Web-marketer, SEM manager, account manager, project manager, product marketing manager, communication manager, consultant in web-marketing, management consultant, media planner, web analyst, traffic manager, community manager, e-commerce manager, quality and sales management.

课程详细

Semester 1 第一学期
Digital Marketing & Advertising Strategy 数字营销和广告战略
E-Commerce and E-CRM 电子商务和数字客户服务
Optional: Online communication & Website Conception 可选:线上传播和网站创意
Web Design Tools and Techniques 网站设计工具和技巧
Social Network & Community Management 社交媒体和社群管理
Digital Marketing & Communication Consulting 数字营销和传播咨询
Project Management Fundamentals 项目管理基础
Project Management and Innovation 项目管理和创新
Managing Across Borders and Cultures 跨文化和边境管理
Project Management Consulting I 项目管理咨询 1
Project Management Consulting II 项目管理咨询 2
Practice of Project Management with MS Project 项目管理实践(MS Project)
Semester 2 第二学期
Corporate Design and Web Site Management 企业设计和网站管理
Advanced Digital Mktg & Communication Consulting 高级数字营销和传播咨询
Google Adwords & Analytics Google广告和分析
Elective: Advanced Graphic Design & Google Analytics 选修:高级图形设计和Google广告
Elective: Corporate communication 选修:企业传播
Advanced Project Management 高级企业管理
Sustainable Project Management and Development 可持续项目管理和拓展
Web Project Management Consulting II 网络项目管理咨询 2
Elective: CAPM 选修:项目管理CAPM
Quality Project Management 质量项目管理