Skema商学院

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

项目介绍

All companies use the internet to complement and sometimes transform traditional channels of business activity. Marketing, production, strategic planning, etc. have all been transformed by use of the internet to collect data, distribute products and provide services.

This MSc is a multidisciplinary programme combining the fields of strategy, economics, marketing and information systems. It provides students with the knowledge and practical skills necessary to work in a data-rich digital environment.
 
The programme has been developed in close collaboration with top-level firms from industry and consulting, who are among the principal future employees of our students.
 
The MSc Digital Business, Data Analysis & Management curriculum is adapted yearly in order to meet the requirements of the market. All coursework is tailored to emphasise the nature of digitisation and its implications for data collection, analysis and decision-making.

就业方向

Graduates will be qualified to enter industry or consulting as digital officers in marketing, operations, strategy or technology management, as well as the highly in-demanded positions of data officer or data strategist overseeing the process of value generation in data-rich dig?ital firms.Graduates of the MSc Digital Business have obtained positions at Cisco, Google, Airbus, Wavestone and more. They are placed both in France as well as internationally.

课程详细