Skema商学院

MSc Strategic Event Management & Tourism Management

SKEMA高商

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

 

项目名称

项目时长

项目文凭

授课语言

开学时间

授课地点

项目学费

学历要求

笔试要求

语言要求

项目网站

战略会展管理和旅游管理硕士

授课1年 + 半年实习

硕士 / 学校文凭 / 中国教育部认可

9月/1月

尼斯

16,000欧元/年

法国以外国家获得的学士学位(大四在读生可以申请)

IELTS 6.5

链接

项目介绍

The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and tourism - global economic sectors of increasing importance.

The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.

Strategic Events Management track

It is tailor-made for the MICE (Meetings, Incentives, Conferences, Exhibitions/Events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.

Strategic Tourism Management track

It is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focussed on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.

就业方向

This MSc cuts across a number of disciplines, presented in two separate tracks: Strategic Event Management and Strategic Tourism Management. Graduates of this MSc find work in a broad range of supervisory, managerial and consulting positions in both public and private sector tourism or event organisations, often with a marketing and sales orientation.

Within a relatively short time span after graduating, Event Management alumni can be expected to go on to managerial posts within conference centres, international associations, professional conference organisers, destination management companies, convention bureaux, exhibition organisers etc. Similarly, Tourism Management graduates can go on to positions in destination, hotel, travel or distribution marketing and sales.

课程详细

Compulsory Courses 必修课
Fundamentals of Events and Tourism Industry 活动和旅游行业管理基础
Visitor Behavior 参观/旅游者行为
Distribution in Events and Tourism 活动和旅游行业的分销
Sales and Customer Relationship Marketing 销售和客户关系营销
Strategic Marketing in Events and Tourism 活动和旅游行业中的战略营销
Visitor Economics 参观/旅游者经济
Event Management Track 活动管理方向
Business Events Industry 商业活动行业
Facility Management and Yield 设施管理和产出
Financial Management in Events 活动的金融管理
IT in Events 活动中的IT
Tourism Management Track 旅游管理方向
Sustainable Performance in Tourism 旅游行业中的可持续绩效
Financial Management for Tourism 旅游行业的金融管理
Revenue Management 收入管理
IT in Tourism 旅游行业中的IT
5 Electives (Choose 2 from below) 5门选修课(在以下课程中选择2门)
Service Design in Tourism and Events 旅游和活动中的服务设计
Quality Management in Tourism 旅游行业的质量管理
Project Management for Events 活动中的项目管理
Sports Event Management 体育活动管理
Entrepreneurship in Tourism and Events 旅游和活动中的创业
Luxury Marketing 奢侈品营销