项目介绍
SKEMA商学院国际酒店管理和法国知名的酒店和餐饮管理学校Ecole Ferrières合作。项目的学生要参加2个由两个学校合作设计的密集培训课程。课程在Ecole Ferrières的巴黎校区和SKEMA商学院的巴黎校区内进行，教授学生最高端和实践的酒店管理知识和实践。得益于2个学校的广泛企业网络，项目毕业之后学生可以在高端旅游、酒店和餐饮行业找到很好的实习和工作机会。
学生可以获得2个硕士学位，一个由SKEMA商学院颁发，一个由Ecole Ferrières颁发。除了2个硕士学位之外，学生还可以获得《酒店行业分析证书》 Certification in Hotel Industry Analytics (CHIA)。
这个项目在2018年Eduniversal的酒店和旅游硕士项目排名中位居第3。
SKEMA and Ferrières, the School of French Excellence, are combining their expertise in the fields of luxury, gastronomy and tourism by offering unique joint programmes. The program is taught in English in Paris at the Ecole Ferrières campus and at SKEMA's Paris campus - September intake?. In addition to the double MSc degree, students will have the opportunity to obtain the professional Certification in Hotel Industry Analytics (CHIA) ?.
2018: Eduniversal ranked the MSc Luxury Hospitality & Innovation 3rd in France in its category.
To prepare current or future hospitality professionals for management positions. More specifically, the objectives for students are to
- Anticipate consumer behaviour and its impact
- Focus on service approach, service delivery, quality and innovation
- Apply managerial, financial, and marketing knowledge
- Focus on data analytics, electronic distribution, and revenue management strategies
- Apply sustainable and quality management techniques
- Anticipate upcoming challenges in luxury hospitality and innovation
- Manage complex projects and business development
Certification in Hotel Industry Analytics (CHIA)
This is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs throughout the world. This recognition provides evidence of a thorough knowledge of the foundational metrics and definitions that are used by the hotel industry.
就业方向
Hospitality management is a growing sector: graduates have a wealth of opportunities. Depending on their previous experience and focus during their studies, graduates can seek various managerial positions in the hospitality sector such as guest service manager, front desk manager, communication manager; sales and marketing manager, quality manag?er, reservations manager, revenue manager, hotel manager, hospitality consultant and analyst, etc.?
课程详细
| Semester 1 第一学期 |
| Advanced Global Project Management |
高级全球项目管理 |
| Operations Management in Hospitality |
酒店行业的运营管理 |
| Communication, Marketing and Branding: CRM & e-marketing, Service Marketing |
传播，营销和品牌管理：客户管理管理，数字营销和服务营销 |
| Piloting and Controlling Performance: Corporate and Project Finance, Management Control & KPI |
指导和管理绩效：企业和项目财务管理，管理控制和KPI |
| Quality Management incl Crisis and Disaster Strategies |
质量管理，包括危机和灾害应对战略 |
| Gaining Insight Through Numbers (Research & Critical Thinking) |
从数字中东西信息（研究和批判性思维） |
| Operations Management in Hospitality |
酒店行业的运营管理 |
| Lifestyle Hospitality |
生活方式和酒店行业 |
| Hospitality Analytics (Big Data) |
酒店行业的大数据分析 |
| Macro Environment and Trends, Tourism & Hospitality Ecosystem |
旅游和酒店生态系统的宏观环境和趋势 |
| Semester 2 第二学期 |
| Communication & Leadership for Hospitality Entrepreneurs |
酒店企业家的沟通和领导力 |
| Introduction to Facilities and Real Estate Management, Contracts Negotiation, Complex Problem Solving & Decision Making |
物业和不动产管理导论：合同谈判，复杂问题解决以及决策制定 |
| Revenue Management: Distribution & Sales, Social Media and Guest Feedback |
收入管理：分销和销售，社交媒体和客户反馈 |
| Advanced Strategy |
高级战略 |
| The Luxury Industry, History, Major Actors & Trends |
奢侈品行业，历史，主要角色和趋势 |
| People, Teams and Performance: Leading & Managing Teams, Organisational Behaviour |
人力，团队和绩效：领导和管理团队，组织机构行为 |
| Electives (Choose 2) |
选修课（选2门） |
| Food & Wine Pairing Principles & Promotion |
食品和葡萄酒搭配原理和促销 |
| Advanced Restaurant Management Case Study |
高级饭店管理案例分析 |
| Catering Operations |
餐饮服务运营 |
| Luxury Retail Traffic and Supply Management |
奢侈零售的流量和供应管理 |
| Luxury Services Brand Identity Case Study |
奢侈服务的品牌个性案例分析 |
| Luxury Services Sales Etiquette |
奢侈服务的销售礼仪 |
| Luxury Retail B2B vs B2C |
奢侈零售 B2B vs B2C |
| Advanced Restaurant Management Finance & Analytics |
高级饭店管理，财务和分析 |
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