Skema商学院

MSc International Hospitality Management

SKEMA高商

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

 

项目名称

项目时长

项目文凭

授课语言

开学时间

授课地点

项目学费

学历要求

笔试要求

语言要求

项目网站

国际酒店管理硕士

授课1年 + 半年实习

硕士 / 学校文凭 / 中国教育部认可

9月

巴黎

16,000欧元/年

法国以外国家获得的学士学位(大四在读生可以申请)

IELTS 6.5

链接

项目介绍

SKEMA and Ferrières, the School of French Excellence, are combining their expertise in the fields of luxury, gastronomy and tourism by offering unique joint programmes. As of the '16-'17 school year, students of SKEMA's MSc International Hospitality Management will take two intensive seminars jointly developed by the two institutions and taught on the beautiful campus of Ferrières.

To prepare current or future hospitality professionals for management positions. More specifically, the objectives for students are to

  • understand the tourism sector and the role of hospitality in this system
  • apply managerial, financial, and marketing knowledge to hospitality projects
  • focus on data analytics, electronic distribution and yield management strategies
  • understand visitor behaviour and its impact on hospitality management strategies
  • learn sustainable and quality management techniques and certification procedures
  • understand the focus on service attitude, service delivery, quality, and innovation
  • anticipate the upcoming challenges that the hospitality sector faces

Certification in Hotel Industry Analytics (CHIA)

This is the leading hotel-related certification for university students graduating from Hospitality and Tourism programs throughout the world. This recognition provides evidence of a thorough knowledge of the foundational metrics and definitions that are used by the hotel industry.

就业方向

Hospitality management is a growing sector: graduates have a wealth of opportunities. Depending on their previous experience and focus during their studies, graduates can seek various managerial positions in the hospitality sector such as guest service manager, front desk manager, communication manager; sales and marketing manager, quality manag?er, reservations manager, revenue manager, hotel manager, hospitality consultant and analyst, etc.?

课程详细

Semester 1 第一学期
Fundamentals of the Events & Tourism Industry 会展活动和旅游行业基础
Globalisation 全球化
Hospitality Operations 酒店运营
Hospitality Technology 酒店管理技能
Visitor Behaviour 访客行为
Visitor Economics 访客经济
Preparing for a Career in Events, Tourism and Hospitality 为在会展活动,旅游和酒店行业的职业做准备
Professional & Personal Development 个人和职业拓展
Research Methods and Critical Thinking 研究方法和批判性思维
Semester 2 第二学期
Distribution and Revenue Management 分销和收入管理
Hospitality Management 酒店管理
Hospitality Marketing Strategy 酒店营销战略
Hospitality Metrics – Data Analytics 酒店矩阵-数据分析
Quality Management and Sustainable Performance 质量管理和可持续绩效
Sales in Hospitality 酒店销售
Service Design – Focus on the Customer 服务设计-以客户为中心