项目介绍
Strategy is the art of navigating the competitive landscape. Without strategy, no company can prosper in the long run. On the other hand, competitive intelligence relies on economic watch, economic security and methods of influence to control strategic knowledge.
By combining both fields, the MSc International Strategy & Influence provides students with the distinctive competencies necessary to succeed in the knowledge economy. It is designed to train students in:
- the challenges of strategic management of firms working in an international and globalised environment
- the skills and knowledge to develop strategies drawing on competitive intelligence methods
- legal methods of influence
- executing strategies based on the organisation of knowledge and appropriate skills in using information as a strategic asset
- designing the right organisation and the appropriate managerial structure to operate corporate strategy in the global economy.
就业方向
Opens vast job opportunities in a wide variety of fields in international business, executive consulting, or national security. Roles include:
- Strategic analyst / manager
- Strategy and competitive intelligence consulting
- Business and competitive intelligence analyst / manager
- Data analyst
- Knowledge and information manager
- Risk manager
- Information security and systems manager
课程详细
Semester 1 第一学期 |
Mandatory Courses |
必修课 |
Competitive Intelligence |
竞争情报 |
Knowledge Management |
知识管理 |
International Strategy Business Game |
国际商业战略模拟游戏 |
Critical Thinking and Methods |
批判性思维和方法 |
Strategy & Business Models |
战略和商业模型 |
Organisation Dynamics |
组织机构活力 |
Consulting Project (1): Contracting |
咨询项目:签约 |
Electives (Choose 3) |
选修课(选3门) |
Multicultural Management |
跨文化管理 |
Corporate Strategy & Governance |
企业战略和管理 |
Preparing for Consulting Jobs |
准备咨询工作 |
Employability and Career |
就业和职业 |
Semester 2 第二学期 |
Mandatory Courses |
必修课 |
Strategies for Growth |
成长战略 |
International Merger & Acquisition |
国际合并和收购 |
Strategic Management of Innovation |
创新的战略管理 |
Influence and International Negotiation |
影响力和国际谈判 |
Social Network Analysis |
社交媒体分析 |
Knowledge & Data Analysis |
知识和数据分析 |
Consulting project (2): Delivering |
咨询项目:实施 |
Electives |
选修课 |
Advanced strategic models |
高级战略模型 |
Strategic consulting |
战略咨询 |
Preparing for consulting jobs |
准备咨询工作 |
Risk analysis |
风险分析 |
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