Skema商学院

MSc Luxury & Fashion Management

SKEMA高商

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

 

项目名称

项目时长

项目文凭

授课语言

开学时间

授课地点

项目学费

学历要求

笔试要求

语言要求

项目网站

奢侈品和时尚管理硕士

授课1年 + 半年实习

硕士 / 学校文凭 / 中国教育部认可

9月/1月

尼斯

18,500欧元/年

法国以外国家获得的学士学位(大四在读生可以申请)

IELTS 6.5

链接

项目介绍

The Luxury and Fashion Management MSc is international in its orientation, reflecting the industry itself: international manufacturing and distribution, cross-border ownership, and global branding and communications.

This MSc recognises that design, trend-recognition and marketing skills –rather than production/manufacturing skills– are what make today’s luxury and fashion firms successful. These skills are the skills related to new product development, marketing, strategic brand management and communications delivery.

Motivated students are educated in an individualised academic environment for success in the fast-moving world of fashion and luxury. These skills are taught within a global macro-economic and financial environment along with market-oriented courses.

The programme’s objective is to enable students to achieve their career ambitions by: giving students regular access to experienced fashion and luxury specialists who have both strong academic skills and practical in-company experience; improving and expanding participating students’ career prospects by providing them with training in fashion and luxury management as well as understanding the issues in international trends and working across cultures; for those who may be working or studying outside the field of art, fashion and luxury, this programme will provide the opportunity for a change in career direction.

课程详细

Semester 1 第一学期
Globalisation 全球化
Intl. Marketing Strategies for Luxury & Fashion Goods 奢侈品和时尚产品的国际营销战略
Design & Innovation 设计和创新
Luxury & Fashion Products & Services Management 奢侈品和时尚产品的服务和管理
Integrated Luxury & Fashion Communication 奢侈品和时尚产品的整合传播
Fashion & Brand Management 时尚和品牌管理
State of Art in Fashion & Luxury 奢侈品和时尚的工艺水平
Regulatory Issues in the Luxury Industry 奢侈品行业的法规
Research Methods 研究方法
Personal & Professional Development 个人和职业发展
Semester 2 第二学期
Advanced Strategy Seminar 高级战略讲座
Value Management & Marketing 价值管理和营销
Pricing, Distribution & Retail in Luxury & Fashion 奢侈品和时尚的定价,分销和零售
Sustainable Development in Luxury Industry 奢侈品行业的可持续发展
Advanced Advertising Strategies 高级广告战略
Advanced Service Management in the Luxury Industry 奢侈品行业的高级服务管理
How to Build a Brand 如何建立一个品牌

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