Skema商学院

MSc International Marketing and Business Development

SKEMA高商

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151
QQ: 800028650

 

项目名称

项目时长

项目文凭

授课语言

开学时间

授课地点

项目学费

学历要求

笔试要求

语言要求

项目网站

国际营销和商务拓展硕士

授课1年 + 半年实习

硕士 / 学校文凭 / 中国教育部认可

9月/1月

尼斯 / 巴黎 / 里尔

16,000欧元/年

法国以外国家获得的学士学位(大四在读生可以申请)

IELTS 6.5

链接

项目介绍

This MSc provides training to acquire the six core competencies currently expected by the labour market for professionals of marketing or business development: innovation & crea?tivity, marketing intelligence, market research, strategic marketing, application of operational marketing, and sales & business development.

Students will be able to customise their course of study by choosing the specialisations of their campus. The Lille campus offers a specialisation in Retail and Digital Marketing Management, the Paris campus specialises in Brand Strategy and Communication and on the Sophia Antipolis campus the focus is on Entrepreneurship and Innovation. The programme balances academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges.

里尔校区 专注于Retail and Digital Marketing 零售和数字营销

巴黎校区 专注于Brand Strategy and Communication 品牌战略和传播

尼斯校区 专注于Entrepreneurship and Innovation 创业和创新

就业方向

By providing a well-rounded profile and a touch of differentiation, the MSc in International Marketing and Business Development opens the door to a range of careers in marketing, sales and business development: marketing research, trend agencies, communication and events agencies, marketing or product managers, trade marketing or category managers, sales and business development, key account managers, purchasing...

In an SME or start-up, graduates would be ideally placed to become a sales and marketing manager with a strong business development approach and especially suited to jobs in international market development.

Students have found jobs in a variety of areas: consumer goods (Procter & Gamble, Danone, Kraft, l’Oréal, Ricard, Campari), hi-tech (Microsoft), retail (Carrefour, Auchan, Leroy Merlin), B2B (Mane, Virbac, Hilti, Xerox), brand agencies & consulting (Frost & Sullivan, The Brand Nation)…

课程详细

公共课

Innovation & Creativity 创新和创意
Marketing Intelligence 市场情报
Marketing Research 市场调查
Strategic Brand Management 战略品牌管理
Operational Marketing 运营营销
Sales & Business Development 销售和商务拓展
Globalisation 全球化
Advanced Strategy 高级战略
Managing in an International Environment 在国际环境中管理
Professional and Personal Development 个人和职业拓展
Research & Critical Thinking 研究和批判性思维

里尔校区专业课程 - Retail and Digital Marketing Management

Distribution Strategy 分销战略
Purchasing 采购
Category Management 品类管理
E-Commerce 电子商务
E-Reputation 数字口碑
E-CRM & Community Management 数字客户关系管理和用户社区管理

巴黎校区专业课程 - Brand Strategy and Communication

Digital Branding 数字品牌管理
B2B Branding B2B品牌管理
Brand Metrics 品牌矩阵
Strategic Planning 战略计划
Media Planning 媒体计划
Graphic Design Tools 图像设计工具

尼斯校区专业课程 - Entrepreneurship and Innovation

From Idea to Market 从概念到市场
Lean Analytics 精益分析
Branding for Start-ups 初创企业的品牌管理
Making the Perfect Pitch 最最好的创业项目融资介绍
Designing New Products 新产品设计
Services & Experience 服务和体验
Social Trends, Technologies, Business Models 社会潮流,科技和商业模型