Kedge商学院 / Kedge Business School

Programme Grande Ecole

模块课程举例

国际商务 / 管理学
International Business / Management

  • Import - Export Administration
  • Buying & Selling in North America
  • Buying & Selling in Mediterrannean Countries
  • Management in China
  • International Business Law
  • Cross Cultural Negotiation
  • Advanced Intercultural Management
  • International Management
  • Country Risks & Corporate Strategy
  • Global Business Environment
  • Internationalisation of SME
  • Globalized Management
  • Managing Geopolitical Risk in Business
  • International Political Politics
  • International Project Management
  • Emerging Multinational Market
  • International Trade Policy & Strategy
  • Country Risk & Coporate Strategy
  • Global Wine Business
  • Internationalisation of SME
  • Globalising Activities

金融/银行/财务管理
Finance / Banking / Financial Management

  • Derivatives
  • Advanced Derivatives
  • Capital Budgeting
  • Emerging Market Finance
  • Financial Markets
  • Financial Information & Decisions
  • Financial Statement & Security Valuation
  • Investment Bank Operations
  • Behavioral Finance
  • Equity Investments
  • International Finance
  • Advanced Multinational Finance
  • Fundamentals of Investing
  • Investment & Risk Management
  • Risk Management in Banking Industry
  • Alternative Investments Management
  • Mergers, Acquisitions, Corporate Restructuring
  • Financial Markets & Portfolio Management
  • Applied Financial Analysis & Forecasting
  • Money, Banking & Financial Regulation
  • World Financial Markets & Institutions
  • Market Microstructure theory & Trading Practices
  • Case Studies in Corporate Finance

市场营销
Marketing

  • International Marketing
  • Marketing Strategy & Planning
  • International Brand Management
  • Cultural Branding
  • Tribal Marketing & Brand Communities
  • Brand Management & Communication
  • Strategic Customer Account Management
  • Key Account Management
  • Consumer Behavior
  • Consumer Culture Theory
  • Luxury & Cosmetic Marketing
  • Luxury Sector & Luxury Brand Management
  • Jewellery Marketing
  • Wine Marketing
  • Marketing of Service
  • B2B Marketing
  • Industrial Marketing
  • Purchasing Marketing
  • Marketing in Music & Sport Industry
  • Licensing Management
  • E-Marketing
  • Retail Management & Distribution Channels
  • Retail Strategies
  • Marketing Decision Making
  • From Data to Decision Making
  • Qualitative Research
  • Marketing Research with SPSS
  • Customer Relationship Management

供应链 / 物流 / 运营管理
Supply Chain / Logistics / Operations Management

  • Production & Operations Management
  • Inventory Management
  • Supply Chain Industrial Strategics
  • Maritime Economics
  • Maritime Harbor Management
  • Supply Chain Management
  • Operational Logistics Management
  • Globalization & Risk Management in Supply Chain
  • Managing Sustainable Supply Chains
  • Decision Making for Supply Chain Management
  • Challenge of World Supply Chains
  • Supply Chain Planning in an Uncertain World
  • Lean Practices in the Supply Chain
  • Supply Chain Strategy in Asia
  • Supply Chain & Industrial Strategies

战略管理 /
Strategic Management

  • Strategic Management
  • Competition & Strategy in Cultural Industries
  • Innovation & Strategic Diversification
  • Creating Sustainable Competitive Advantage
  • Strategic use of Information Technology
  • Business Strategies at the Base of the Pyramid
  • Strategic Behavior & Gaming
  • Strategic Business Relationships
  • Business Analytics
  • Decision Analysis in Various Environments
  • Managerial Decision Making in Practice

人力资源
HR Management

  • HR Management
  • International HR Management
  • International Mobility and Career Development
  • HR Techniques & Methods
  • Starting Knowledge Management
  • Critical Perspective on Managing Knowledge
  • Organisational Theory
  • Organisational Behavior
  • Managing Changes in Organizations
  • Applied Psychology to Business
  • Employee Behavior Through Cases
  • Leadership
  • Leadership Lessons from the Movies
  • Research Topics in Leadership

企业社会责任
Coporate Social Responsibility

  • Corporate Social Responsibility
  • Corporate Sustainability Assessment
  • Measuring Sustainable Performance
  • Ethics & International Business
  • Sustainable Finance
  • Value Based Sustainability Management
  • Sustainable Development & Social Responsibility

信息技术
Information Systems

  • Business Intelligence
  • ERP (SAP Training)
  • Mobility & Big Data