NEOMA 诺欧商学院

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151

项目介绍

NEOMA和米兰理工大学合作的这个项目可以拿到2个学校的硕士学位。法国和意大利都是奢侈品行业的重要国家，在奢侈品管理方面也有着非常多的经验。此外，学生在法国和意大利两个国家学习，还可以更全面的体验奢侈品的市场和文化，更多的接触不同的奢侈品企业。项目和企业合作非常紧密，特别是和世界知名的Prada以及Champagne Taittinger的合作，在教学时引入了众多职业经理人的同时还为学生提供了很多实习和就业的机会。课程第一个学期在法国，第二个学期在意大利。
注意：这个项目位置非有限，优先考虑有年以上正式工作经验的学生。

The International Master in Luxury Management is a unique double-degree programme created jointly by NEOMA Business School and MIP Politecnico in Milan. We have combined our academic and professional expertise and practice to deliver a curriculum specialised in how to understand, create and manage value in the luxury sector.

Associating French and Italian expertise, and with the support of our prestigious partners Champagne Taittinger and the PRADA Group, the programme covers the creation and the management of value in the luxury sector, from the product design to distribution.

Thanks to our interactive approach based on active learning with numerous case studies, business seminars and company visits, you will acquire hands-on knowledge of the major aspects of luxury management.

The International Master in Luxury Management is a cross-disciplinary programme delivered in English, in partnership with Champagne Taittinger and the PRADA Group, through which you will:

• Obtain an internationally recognized double master's degree (NEOMA BS and MIP Politecnico Di Milano).
• Enhance your professional skills thanks to the professional project.
• Benefit from dual experience in two countries with an outstanding reputation in the luxury sector: Italy and France.
• Benefit from the contributions of luxury industry professionals (from international groups and smaller firms).
• Ensure your employability in the luxury job market: 71% of IMLUX graduates find employment within 3 months in top management and marketing positions.

项目特色

• 法国唯一一个在法国和意大利2个国家学习的奢侈品管理硕士项目
• 和意大利著名的 MIP-Politecnico di Milano 米兰理工大学合作，可以获得双文凭
• 项目和PRADA集团紧密合作，集团为项目提供教学和实习支持
• 项目课程专业，全面，实用

课程详细

Competitive Structure & Business Models in the Luxury Sector; Luxury Management & Leadership; Luxury Markets; Luxury Company Assets; Case Studies in Luxury Markets; Study Tour in Paris; Value Management in Production; Transformation of Cultural Products into Luxury Products & Collections; Transformation of Superior Craftsmanship into Outstanding Products; Convey Luxury Experience Through Communication & Retail...