NEOMA 诺欧商学院

联系方式

赵老师
yueshen.zhao@edueu.cn
021-6466 4151

项目介绍

NEOMA商学院的这个专业是法国商学院目前仅有的一个英语授课品牌管理硕士专业。项目的课程更加偏重于在品牌层面的整合营销。致力于让学生掌握一整套的品牌形象沟通和传播的工具。毕业生可以在企业的市场、品牌、公关部门工作，也可以进入广告公司、传媒公司以及公关公司等咨询企业。

The MSc International Marketing and Brand Management aims at preparing students for the diversity of marketing careers, in current international marketplace characterised by a radical digital change. It centers on the efforts to create, communicate and deliver value with brands, products and services attractive for consumers, and on the ways to manage beneficial customer relationships for the organisation, in order to develop the business.

At the end of the program, students will be able to :

• Master the fundamentals of brand and product management, with a good knowledge of key branding concepts, analytical thinking skills about brands.
• Know how to develop efficient Integrated Marketing Communication strategy and integrate digital communication, to best communicate the brands’ value to customers.
• Know how to develop business multi-channel performance, by building on sales force management and trade marketing actions on the one hand, and developing successful management of retail operations and category management on the other hand.
• Understand the specificities of services marketing and know how to develop successful marketing strategies in this domain.
• Apprehend the ethical issues that arise in marketing contexts and develop skilful ethical decision making habits, in relation to all marketing decisions involved in the marketing mix.

课程举例

Consumer Behavior and Insights; Marketing Research; Brand Strategy, Product, Design & Innovation, Integrated Marketing Communication; Digital Communication; Sales Leadership & Negotiation; Retail & Channel Management, International Marketing; Service Marketing; Ethics & Critical Marketing...