NEOMA 诺欧商学院
MSc. Luxury Marketing
联系方式 赵老师
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项目介绍 这个奢侈品营销的专业项目位于法国乃至世界的时尚中心，巴黎。学校在巴黎有一个1500平方米的校区，使学生可以在学习专业知识的同时，能够更加接近和了解奢侈品行业。项目的课程不止涵盖了时尚方面的奢侈品营销还有2门课程是和葡萄酒行业相关，培养学生的跨领域整合能力。 Luxury companies need vanguard aspirational marketing content and the ability to deliver unique customer luxury experiences. Luxury companies have to launch new challenges and master Customer Centric Culture (CCC) to flourish their brand strategies, innovation, digital exclusivity, luxury experience, omni-channel retailing, generational challenges, value creation and sustainable competitive advantage. The MSc Luxury Marketing aims to develop experts and multicultural executives in luxury marketing. At the end of the programme, students will have the necessary skills to understand the specificities of luxury marketing and develop strategies for launching products and services in the luxury industry. Students should be able to master several skills, such as the brand management process, product and collection design tools and processes, value creation and sustainable competitive advantage for luxury branded products. 课程举例 Luxury Economics & Perspectives, Consumer Intelligence; Brand as Narrative Assets in Luxury Market; Strategic Marketing Process in Luxury Companies; Product & Collection Design; Luxury Experience Through Communication; Luxury Experience in Retail; Territorial Marketing; Wine Management & Value Creation; Wine Marketing; Ethics in Luxury Marketing... |
